The chaos in AI customer service is being addressed! With the new national standard in place, companies must be responsible for AI customer service!

On September 7, 2026, the State Administration for Market Regulation issued the “Standards for Artificial Intelligence Application Services”, officially implementing new regulations for monitoring AI customer service. The standard requires that AI customer services must provide true and accurate information, strictly prohibits false advertising or misleading consumers, and mandates the establishment of a manual intervention mechanism to handle complex issues. According to the new regulations, companies using AI customer services must assume primary responsibility for the quality and compliance of their services. Regulatory authorities will conduct supervision and inspection based on these regulations and impose penalties for violations according to law.