On September 7, 2026, EU customs carried out a thorough reform, officially recognizing Temu, Shein, and Aliexpress as “importers”. This reform requires these platforms to assume tax responsibilities and compliance obligations that match the scale of their business. Relevant regulations clarify the legal responsibilities of these platforms in cross-border e-commerce, aiming to strengthen tax collection and combat illegal trade activities.
The EU customs has completed a thorough reform, officially recognizing Temu, Shein, and Aliexpress as “importers”. This reform requires these platforms to assume tax responsibilities and compliance obligations that match the scale of their business. Relevant regulations clarify the legal responsibilities of these platforms in cross-border e-commerce, aiming to strengthen tax collection and combat illegal trade activities.