“Contemporary young people are redefining what a ‘good job’ means.”

“Contemporary young people are redefining what a ‘good job’ means.”

# Contemporary young people are redefining what constitutes a “good job” In 2025, the Chinese workplace is undergoing profound structural changes. Data from the National Bureau of Statistics shows that the average weekly working hours for employees in enterprises nationwide are 48.6 hours. Research by Zhaopin reveals that nearly 60% of workers are trapped in the dilemma of “free overtime.” At the same time, works like David Graeber’s “Meaningless Work” and Han Bingzhe’s “A Society of Burnout” by anthropologists have made “work alienation” a collective concern for this generation. In three professionals aged 30 to 40—Fang Miaoyu, Chen Ziming, and Wang Si—we see the choices of this generation: they no longer want to be reduced to mere “spacers” or “tools,” but instead actively seek a “great career” that can fulfill their self-worth and also illuminate others. ## From “selling products” to “empowering people” Amway (China)’s transformation provides a model for this generation’s career choices. The company launched a “big health strategy,” transforming traditional one-on-one sales into a model supported by community operations, content production, and digital tools.