The State Administration of Radio, Film and Television held a symposium on “visual integration” and “sound integration” for AI micro-dramas. iQiyi, Red Fruit, and others participated in the event.
On September 2, the National Radio and Television Administration held a symposium on the protection of intellectual property rights and personal rights related to “fusion of images” and “fusion of voices” in AI micro-dramas. It emphasized that the application of AI technologies requires explicit authorization for basic personal rights such as the portrait and voice of natural persons. Three agreements were reached: all activities related to “fusion of images” and “fusion of voices” must obtain authorization from the right holders; infringement should be determined scientifically based on content characteristics, usage scenarios, subjective intentions, and platform review obligations; platforms and production agencies should integrate rights protection into the entire content production process, including prior authorization, mid-process screening, manual review, and post-event evidence preservation. Representatives from 17 platforms and production agencies, including iQiyi, Hongguo, Kuaishou, MangoTV, Tencent, and Youku, attended the meeting. The meeting was organized by the Network Audio-Visual Programs Management Department of the Radio and Television Administration and undertaken by the China Network Audio-Visual Association.
On September 2, the National Radio and Television Administration held a symposium on the protection of intellectual property rights and personal rights related to AI micro-dramas’ “visual integration” and “audio integration”. The meeting emphasized that the application of AI technologies should respect the basic personal rights of natural persons, such as portraits and voices, and promote the standardized development of the industry within the framework of the rule of law. Three agreements were reached: first, all “visual integration” and “audio integration” activities must obtain explicit authorization from the right holders; second, infringement should be determined scientifically based on content characteristics, usage scenarios, subjective intentions, and platform review obligations; third, platforms and production institutions should integrate rights protection into the entire content production process, strengthening pre-authorization, mid-process screening, manual review, and post-event evidence preservation. The meeting was organized by the Network Audio-Visual Programs Management Department of the Radio and Television Administration and hosted by the China Network Audio-Visual Association. Representatives from 17 platforms and production institutions, including iQiyi, Hongguo, Kuaishou, MangoTV, Tencent, and Youku, attended the meeting.