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“Regulators have introduced new regulations for ‘page redirection’, and several fund companies have started internal investigations.”

2026-09-07 08:00 Policy & Governance 🔥 50.2 heat score baidu #41
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1days unfolding
50.2heat score
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SummaryAI generated

On September 7, 2026, the regulatory bulletin clarified that financial institutions and third-party platforms must establish a pre-assessment mechanism for conducting transfer channel services, which must be signed by management. If a platform has a short operating history, weak capacity, low security level, or insufficient financial attributes, it is classified as high-risk. Some institutions have already initiated internal investigations, focusing on reviewing existing partnerships and evaluating platform qualifications, data security, and fee adequacy. The bulletin requires the introduction of a triple-check mechanism involving external expert evaluation, board of directors review, and reporting to local regulatory authorities for high-risk partnerships, along with establishing a regular follow-up and rectification system. This regulation, as part of the “Financial Product Online Marketing Management Measures,” aims to clarify responsibilities and boundaries, prevent risks associated with data and brand confusion, and the industry’s compliance window period is only remaining for over twenty days.

Related eventsRELATED EVENTS
Key entitiesKEY ENTITIES
China Securities Regulatory CommissionFirst Financial

Event frameEVENT FRAME

Regulation

证监会 → 金融营销转接渠道 出台新规要求事前评估与高风险分类

Coverage · reports per dayLANGUAGE SPLIT

Entity relations
China Securities Regula…1

SignalsSIGNALS

Keyword heat
  • First Financial1
  • China Securities Regulatory Commission1

All reports (1)SOURCES

第一财经·新闻 zh 2026-09-07 08:00

“Regulators have issued new regulations for “page redirection”, and several fund companies have started internal inspections.”

On September 7, a report on institutional supervision clarified that financial institutions must establish an pre-assessment mechanism and obtain approval from management when cooperating with third-party platforms for transfer services. If the platform has a short operating history, weak capacity, low security level, or insufficient financial attributes, it is classified as high-risk. Some institutions have already initiated internal inspections, focusing on reviewing existing transfer cooperation and assessing platform qualifications, data security, and fee structure. The report requires introducing a triple-check mechanism involving external expert evaluation, board of directors review, and reporting to local regulatory authorities for high-risk cooperation, and establishing a regular follow-up and rectification system. This regulation, as part of the “Management Measures for Online Marketing of Financial Products,” aims to clarify responsibilities and boundaries, prevent data and brand confusion risks, and the industry’s compliance window period is only remaining for over twenty days.