Bluesky’s active user base is shrinking as its focus expands beyond the app | TechCrunch · AuraTracer

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As of August 11, 2026, the number of active users on the social media platform Bluesky showed a downward trend. According to TechCrunch, this phenomenon is related to the platform’s strategy of shifting its focus from a single application to a broader ecosystem. Despite facing challenges due to user loss, Bluesky is striving to maintain its market influence through diversified approaches.

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BlueskySarah PerezSimilarweb

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Bluesky1
Sarah Perez1
Similarweb1

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T TechCrunch 归档 8月 p12 en 2026-08-11 08:00

Bluesky’s active user base is shrinking as its focus expands beyond the app | TechCrunch

Bluesky 月活跃用户数在 2026 年 6 月降至 1040 万，同比下降 27.2%。数据显示，其移动应用日活跃用户于同年 7 月进一步跌至约 300 万，较 2024 年末峰值下降超 52%，表明部分因不满 X 而迁移的用户未长期留存。尽管整体增长放缓，但现有社区粘性保持与 Threads 相当的水平。公司新 CEO Toni Schneider 表示战略重心已从单一 App 成功转向底层协议 AT Proto 的生态扩展，目前已有 BlackSky、Eurosky 等项目及 Skylight 等应用基于该协议发展，同时推出了 AI 研究工具 Attie 并计划支持私有数据功能。分析指出，Similarweb 数据并未证实 Bluesky 用户回流 X，后者同期月活跃用户仅微降 3%；当前更需关注的…