The product has not been released yet, but Apple has pushed new firmware for the Beats 360 headphones

Apple has released new firmware with version number 4A203 for the upcoming Beats 360 headphones. The device is designed based on AirPods Max, offering four colors: black, cloud white, and other options with replaceable cushions. It features noise reduction effects 1.75 times better than Beats Studio Pro, has IPX4 sweat and water resistance, and offers full-day battery life as well as foldable flat placement capabilities. This product has appeared multiple times in regulatory databases and retailer lists, and was spotted being worn by Lamin Yamal and Anthony Robinson during the 2026 FIFA World Cup. The packaging includes replaceable cushions and a carrying case, while the USB-C charging cable and power adapter need to be provided by the user. The current price in the US is listed at $299.99, but this has not yet been confirmed.