AI short films have popularized “face authorization”; the price for a digital portrait of an ordinary person is approximately 100 yuan per piece

AI short dramas have popularized “face authorization”; the price of digital portraits for ordinary people is approximately 100 yuan per piece

As the AI short-form dramas and digital advertising industry expand, the demand for digital face materials is surging, leading to a booming business in “face licensing”. Ordinary people do not need to appear in films; they can earn income simply by using their facial images through licensing. Digital portraits are charged around 100 yuan per short video; professional actors are priced based on the scope of use and length of the series, with prices ranging from 500 yuan to several thousand yuan. Platforms allow buyers to select and purchase usage rights based on age, gender, and style, with both parties sharing the profits proportionally after the transaction. Data Eye, an industry research institution, shows that in the first five months of this year, the market size of AI short-form dramas exceeded 22 billion yuan, with expectations of reaching 40 billion yuan for the whole year. In the micro-short-form dramas launched by the entire industry in the first quarter, AI micro-short-form dramas accounted for over 95%.