Lu Weibing: The Mi Home brand has officially entered Europe on a large scale, and Xiaomi’s car will be launched next year · AuraTracer

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Xiaomi announced that its Mi Home brand will be officially launched on the European market. Lu Weibing stated that the brand will gradually expand its market share in Europe. At the same time, Xiaomi plans to launch its first automotive product next year, marking the beginning of its efforts in the field of intelligent transportation.

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IFALu WeibingMi HomeXiaomi Group

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Xiaomi Group1
Lu Weibing1
Mi Home1
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新新浪科技 zh 2026-09-03 08:00

Lu Weiying: The Mi brand will officially scale its entry into Europe, and Xiaomi's automotive venture will launch next year.

Lu Weibing, President of Xiaomi Group, announced at the IFA 2026 press conference that the Mi Home brand has officially entered the European market on a large scale, and Xiaomi’s car product is planned to launch in Europe in 2027. The press conference featured several products, including Xiaomi’s major household appliances, marking the acceleration of Xiaomi’s smart home appliance business in global expansion. As of this year, Mi Home covers over 130 categories and more than 2,000 SKUs, serving 110 million users worldwide. This marks the tenth anniversary of the brand. Among the cars presented at the event were Xiaomi SU7 Max, Xiaomi SU7 Ultra, and Xiaomi Vision GT.