Testing ads in ChatGPT
OpenAI has begun testing advertising in ChatGPT to support free access, with tests including clear labeling, independence of answers, strong privacy protection, and user control.
EVENT DOSSIER
On August 11, 2026, OpenAI announced the start of advertising testing on the ChatGPT platform. This testing aimed to explore the possibility and feasibility of integrating advertising features into its mainstream AI assistant.
OpenAI has begun testing advertising in ChatGPT to support free access, with tests including clear labeling, independence of answers, strong privacy protection, and user control.