“Fujifilm surpasses Nikon to become the world’s third-largest digital camera manufacturer”
In 2025, Fujifilm ranked third in global digital camera shipments with a market share of 11.8% (1.16 million units), while Nikon dropped to fourth with a share of 8.9% (880,000 units). Canon and Sony ranked first and second, respectively, with shares of 45.7% and 24.6%. Compared to 2024, Fujifilm’s share increased by 2.8 percentage points, while Nikon’s decreased by 2.8 percentage points. This data comes from the Nikkei “Nikkei Industry Map 2027” report. Changes in the market landscape reflect Fujifilm’s continued efforts in the X-series mirrorless cameras and Nikon’s adjustment of its product strategy.