With the decline of traffic红利, Kuaishou aims to break through with AI and its existing partners.
On August 29, Kuaishou announced at the 2026光合创作者 conference that, in response to the decline of traffic benefits and competition in the industry, the platform will no longer pursue costless expansion, but instead focus on user retention, private domain relationships, and commercial value creation. In the second quarter of 2026, Kuaishou achieved revenue of 35.5 billion yuan, a 1.4% increase year-on-year; the DAU was 414.3 million, and the MAU was 797.3 million. During the same period, live streaming revenue was 8.7 billion yuan, a 13.5% decrease year-on-year, and adjusted net profit was 3.9 billion yuan, a 30.3% decrease year-on-year. To this end, Kuaishou launched the “Kuaishou Flavor Plan” and “Kuaishou Excellent Creator Plan,” and introduced a “content open platform.” Additionally, in the second quarter, Keling AI’s revenue exceeded 8.5 billion yuan, a year-on-year increase of over 200%, but research and development expenses increased by 34.7% to 4.581 billion yuan. In the future, commercialization will rely more on AI advertising, short-form dramas, and industry merchants, and e-commerce evaluation metrics will shift towards profit and repurchase behavior.