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On September 8, 2026, Phoenix Net Technology reported that Fu Sheng, head of NetEase Games, stated that they were willing to replicate Tencent’s popular mobile game “Honor of Kings,” and said that this move was based on the success of their previous game “Astra.” This statement attracted attention and sparked controversy in the industry. The core fact is that NetEase expressed its intention to copy popular products and built this strategy on the successful experience of their previous game “Astra”.
OpenAI 推出的 AI Agent Astra 已能直接调用 Blender、Unreal Engine 等专业软件 API，自主完成建模、渲染及场景搭建等复杂操作。此前猎豹移动 CEO 傅盛因不懂 Blender 而求助 Astra，约 40 分钟后即获得可进入的 3D 游戏场景复刻成果。Astra 通过 Python API 和计算机视觉技术接管专业工具的操作层，将原本需长期学习才能掌握的技能转化为即时可用的能力。这一模式与 Anthropic 将专业能力内置模型不同，旨在利用现有成熟软件生态快速扩展用户能力边界。尽管专业软件的沉没成本仍构成用户粘性，但 Agent 的介入可能改变传统“门槛即护城河”的逻辑，让不会使用复杂工具的人群也能接入专业工作流。