iMoutai adjusts rules again: 6 new versions of Feitian will be regularly available starting from the 9th · AuraTracer

SummaryAI generated

On September 8, 2026, iMaoji announced an adjustment to its sales rules. Starting from the 9th, six newly released Feitian Maoji wines will be included in the regular supply range. This adjustment aims to optimize the product supply rhythm and meet market demands.

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Key entitiesKEY ENTITIES

Guizhou MoutaiXiao Zhuqingi茅台

Coverage · reports per dayLANGUAGE SPLIT

Entity relations

SignalsSIGNALS

Keyword heat

i茅台1
Guizhou Moutai1
Xiao Zhuqing1

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第第一财经·新闻 zh 2026-09-08 08:00

i茅台再调整规则：6款次新飞天9日起常态化投放

9 月 8 日，i 茅台宣布自 2026 年 9 月 9 日起，将 2019 至 2024 年份共 6 款飞天茅台酒由每月特定日期集中投放调整为常态化投放。此次调整是继元旦上线 2026 年飞天茅台后，i 茅台在核心单品投放节奏上的又一次重要变化，旨在增加消费者购买机会并拓宽平价购酒通道。数据显示，上半年 i 茅台实现销售收入 402.6 亿元，同比增长 274.2%。白酒评论员肖竹青指出，此举意在搭建官方次新酒价格标尺、疏导社会存量、推动茅台回归消费品属性，并完善产品矩阵以倒逼渠道转型。