Microsoft and TCL have partnered, and TVs will be transformed into XBOX “cloud gaming consoles”

SummaryAI generated

On September 4, 2026, Microsoft announced a strategic partnership with TCL, introducing the Xbox app on TCL smart TVs that support this feature. Users can use the app to connect to Xbox cloud gaming services, stream games from the Game Pass subscription library, or play existing games. The cooperation covers millions of TCL TV users in over 25 countries worldwide. Additionally, Microsoft also launched a pay-as-you-go cloud gaming option, allowing non-Game Pass subscribers to access streaming services without a console. The Xbox app is expected to be officially released in the coming months, in conjunction with Microsoft’s pay-as-you-go plan launched in November. Currently, Microsoft is also testing a free cloud gaming version with ads (Xbox Insiders), which may be available soon.

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25Number of countries

MillionsDescription of user base

Key entitiesKEY ENTITIES

Game PassIT HomeMicrosoftTCLXBOXXbox Cloud GamingXbox app

Event frameEVENT FRAME

Partnership

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Status

Microsoft announced a strategic partnership with TCL, and the Xbox app will be available on TCL smart TVs that support this feature.

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Chinese media 1 English media 1

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2026-09-04
Microsoft and TCL have established a cloud gaming cooperation.

Microsoft announced a strategic partnership with TCL, introducing the Xbox app to TCL smart TVs that support this feature. Millions of TCL TV users in over 25 countries worldwide will now be able to experience Xbox games directly through their smart TVs. At the same time, Microsoft will launch a pay-per-game cloud gaming option. The Xbox app will…
2 reports

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Microsoft2
TCL2
Xbox app1
Xbox Cloud Gaming1
XBOX1
Game Pass1
IT Home1

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English media 1 Chinese media 1

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T The Verge en 2026-09-04 21:25

Xbox app is coming to TCL TVs just as Microsoft rolls out pay-as-you-go cloud gaming

The Xbox app will be available on TCL TVs, launching simultaneously with Microsoft’s pay-per-play cloud gaming service. The Xbox app allows users to connect to Xbox Cloud Gaming streaming games or choose existing games. The Xbox app will be released “within the next few months,” coinciding with Microsoft’s launch of the pay-per-play option for Xbox Cloud Gaming in November. This will enable anyone to access the cloud streaming service without a subscription to Xbox Game Pass, making it suitable for those who don’t have an Xbox console. Microsoft is also testing free, ad-supported cloud gaming for Xbox Insiders, which may be launched soon.

Microsoft and TCL have reached a partnership, and televisions will be transformed into XBOX “cloud gaming consoles”

Microsoft announced a partnership with TCL, introducing the XBOX app to TCL smart TVs that support this feature. Users can connect to cloud gaming services through the XBOX app, stream games from the Game Pass library, or play some of their own games. With this partnership, millions of TCL TV users in over 25 countries will be able to experience XBOX games directly on their existing smart TVs. If users have subscribed to Game Pass, they can also access the game library that supports cloud gaming immediately. After using the XBOX app on supported TCL smart TVs, players can connect to the XBOX cloud gaming service through Game Pass subscriptions and stream supported games from the TV. Eligible XBOX Game Pass subscribers can enjoy a rich library of games, including popular blockbusters, classic series, and independent games, through cloud gaming time. Whether players are playing on supported TCL smart TVs, game consoles, or PCs, they can keep track of their progress, friend lists, and more…