“Chinese innovative cultural and tourism approaches win fans among overseas tourists”
2026-09-05 08:00General🔥 15.4 heat score
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“Chinese innovative cultural and tourism initiatives have gained popularity among overseas tourists. Recently, the Chinese Ministry of Culture and Tourism, in collaboration with the Office for International Cooperation of the Ministry of Culture and Tourism, held a ‘Promotion Conference on Chinese Cultural and Tourism Innovations’ in countries along the ‘Belt and Road’ initiative to showcase China’s innovative achievements in this field. At the conference, Wang Qiang, Deputy Minister of Culture and Tourism and Deputy Director of the Office for International Cooperation, stated that China has made significant progress in cultural and tourism innovation in recent years. For example, in the field of digital culture and tourism, China has established the world’s largest digital platform, with over 100 million users across more than 100 countries and regions. In terms of intelligent culture and tourism, China has also built the world’s largest intelligent platform, with over 100 million users in over 100 countries and regions. In the area of integrated culture and tourism, China has developed the world’s largest integrated platform, with over 100 million users across more than 100 countries and regions. Additionally, China has launched innovative cultural and tourism products such as ‘Cloud Tour of China’…”
“Chinese innovative cultural and tourism experiences have won the hearts of overseas tourists. At the 2026 China Cultural Tourism Industry Expo, blogger Mukisa from Uganda experienced unique experiences such as the virtual scene of ‘Shan Hai Jing’ presented by MR glasses, humanoid robot bands performing, robotic horses simulating mountain paths, and robot “chefs” making food on-site. Guide Amira from Sri Lanka was attracted by camping vehicles, believing that they integrate accommodation, transportation, and leisure, making travel more possible. Ge Lei, secretary-general of the China Tourism Association, said that China is continuously optimizing tourism products and services, using technology to empower the integration of culture and tourism, and fostering new scenarios, experiences, and services, which are attractive to foreign tourists. According to the World Tourism and Travel Council’s 2025 report, Chinese tourists spent $135 billion on inbound tourism, a 10.5% increase year-on-year. Since China relaxed and optimized visa-free policies for transit travelers, the number of foreign visitors increased to 2.2914 million in the first half of this year, a 20.4% increase year-on-year. Places like Tianjin have introduced “hidden experiences” in mountain streets and alleys, attracting tourists to get close to nature and experience the pace of life. Wang Weibiao, vice president of the China Travel Agencies Association…