Hisense Home Appliance Smart Companion Suite was unveiled at IFA 2026, promoting the implementation of physical AI in smart homes.
In September 2026, Hisense launched its AI companion suite at IFA and won an innovation award. It also officially announced its status as a partner for the European Cup.
In September 2026, Hisense Home Appliances officially launched the “AI Companion Suite” at the IFA International Consumer Electronics Show in Berlin. This suite upgrades AI technology from passive response to active service, covering five major scenarios: kitchen, washing and grooming, air quality, and energy management. Relying on the ConnectLife AIoT cloud platform, this suite integrates emotional intelligence and multi-modal perception systems to achieve deep interaction with the physical world. During the exhibition, several Hisense products won the IFA Annual Innovation Award. Additionally, Hisense officially became the global official partner for the 2028 European Cup, continuing its sponsorship history for the fourth consecutive year since 2016. The two parties will deepen joint technological innovation and public welfare cooperation.
AIOSH7 ProHisenseHisense Home AppliancesIFAMoiiUEFA盖伊-洛朗·埃普斯坦
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In September 2026, Hisense launched its AI companion suite at IFA and won an innovation award. It also officially announced its status as a partner for the European Cup.
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2026-09-05
Hisense officially announces its status as a partner for the European Cup
As the global official partner of the 2028 European Cup, Hisense made its appearance at IFA, showcasing its evolution from smart devices to smart companions.
2026-09-07
Hisense’s AI companion suite was unveiled at IFA 2026
At IFA 2026 in Berlin, Hisense Home appliances launched its AI companion suite, covering five major scenarios: kitchen, cleaning, air, and energy, providing physical AI proactive services.
# Hisense Shines at IFA 2026: From Smart Devices to Smart Companions, Demonstrating the Infinite Possibilities of Physical AI
On September 4th, local time, the 2026 Berlin International Electronics Consumer Products Exhibition (IFA) officially opened. As the global official partner of the 2028 European Cup, Hisense used AI technology as the main theme, presenting a comprehensive display of “AI + scenarios” to vividly show the clear path from smart devices to smart companions.
## AI Enters the Physical World, Reimagining Interaction Methods
The core keyword at Hisense’s exhibition area was “AI truly entering the physical world.” It not only brought about changes in product form but also in the way people interact with technology. At Hisense’s booth, smart companions were depicted as physical entities with senses, brains, the ability to communicate, and the capability to execute tasks. They no longer wait for explicit instructions but quietly integrate into daily life, providing natural responses at the right moment.
## Hardware Breakthrough: From Screen to Full Scenarios
**AI + Display**: The world’s first Linglong 4-core true-color backlit RGB-Mini LED TV was unveiled, achieving 110% BT.2020 color gamut...
All products under Hisense Home Appliances will be showcased at the 2026 IFA International Consumer Electronics Show in Berlin, Germany, demonstrating the deep application of AI technology in the upgrading of home appliance functions and the integration with smart home scenarios. Hisense officially launches the AI Companion Suite, bringing AI capabilities to practical applications and achieving a transition from “passive response” to “active service”. The full-scenario AI Companions cover five areas: kitchen, washing and care, air and energy. Relying on the ConnectLife AIoT cloud platform, they incorporate emotional intelligence and multi-modal perception systems to enhance home interaction logic. Hisense also officially becomes the global official partner for the 2028 European Cup, marking its fourth consecutive sponsorship since 2016. The two parties will deepen joint technological innovation and public welfare cooperation. During the exhibition, six products under Hisense Home Appliances won the IFA Annual Innovation Award, including central air conditioning, refrigerators, and washing machines, reflecting the success of its localization strategy in driving global innovation.