EVENT DOSSIER
On September 8, 2026, Audi officially launched its first entry-level electric vehicle. The starting price of this model is nearly 300,000 euros, and the pricing strategy clearly aims to compete with European and Chinese electric vehicle companies. This launch marks Audi’s further expansion of its product range in its electrification strategy, attempting to increase market share with more affordable models.
奥迪推出全新入门级电动车 A2 e-tron，起售价 3.82 万欧元（约合人民币 29.76 万元），旨在增强其在欧洲小型、紧凑型车市场的存在感。该车型将于 9 月 10 日开启预定，12 月交付，在德国因戈尔施塔特工厂生产。A2 e-tron 与大众 ID.3 共享 MEB+ 平台，风阻系数最低达 0.24Cd，百公里能耗 12.8kWh，最大续航 646km，支持快充。奥迪首席执行官高德诺表示，该车型注重效率与智能技术，是奥迪应对中国车企在欧洲市场激烈竞争的举措。此前大众集团因关税及竞争影响销量下滑，并批准裁员计划，内卡苏尔姆工厂面临未来关闭风险。