Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
SummaryAI generated
In the early morning of September 7, 2026, Apple will hold its first autumn launch event after the appointment of its new CEO, John Ternus. This event is expected to introduce three new iPhones: the first foldable screen phone (internal code: iPhone Ultra), the iPhone 18 Pro, and Pro Max, as well as products such as the Apple Watch Series 12/Ultra 4, the new AirPods 5, the OLED iPad mini, the M6 version of the iMac, and the MacBook Pro. According to Apple’s five-year roadmap, this foldable screen model will feature a large inner screen and a smaller outer screen, equipped with an A20 Pro chip and advanced hinges. The price is expected to exceed $2,000. The US investment bank KeyBanc warns that this launch event could become a negative catalyst for Apple’s stock price. Investors should pay attention to the product pricing strategy and the impact of rising costs on demand and profit margins. KeyBan…
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Quick factsQUICK FACTS
iPhone UltraInternal code name
A20 ProChip model
C2Modem model
Series 12/Ultra 4Version number
Key entitiesKEY ENTITIES
AppleCookGurmanJohn TenuisKeyBancTenuusiPhone
Event frameEVENT FRAME
Launch
AI · 中外媒体across 3 days
Status
On September 7, 2026, at dawn, Apple held its first Unversed Era launch event, expected to unveil the foldable-screen iPhone and several other new products.
Coverage · reports per dayLANGUAGE SPLIT
Coverage mixSOURCE MIX
Chinese media 2
English media 1
Entity relations
Integrated timelineUNIFIED TIMELINE
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2026-09-04
Bloomberg reports that Apple will launch the largest lineup of new products ever.
Bloomberg AI reports that Apple is entering the Unversed Era and will introduce the largest lineup of new products in history.
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2026-09-05
Apple released its product roadmap for the next five years.
The Unversed team developed a roadmap for 2026–2029, with the foldable-screen iPhone as the core of innovation.
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2026-09-07
On Thursday at dawn, Unversed held its first launch event and investment banks issued warnings.
Apple released the first foldable-screen phone, the iPhone 18 Pro/Max, and three other new devices; KeyBanc warned that the launch event could become a negative catalyst, focusing on pricing and cost impacts.
2 reports
SignalsSIGNALS
Keyword heat
Source mixSOURCE MIX
Chinese media 2
English media 1
All reports (3)SOURCES
“Foldable screen iPhone leads the way! Apple’s roadmap for the next 5 years is revealed”
Apple has developed a product roadmap for 2026 to 2029, with the core event being the foldable iPhone as the leader of innovation in the next five years. This roadmap was prepared by the new CEO John Trun스 team over about five years. The foldable iPhone will be released in September 2026 (internally referred to as “iPhone Ultra”), featuring a large inner screen and a smaller outer screen, equipped with the A20 Pro chip, C2 modem, and advanced hinges. The price is expected to exceed $2000, although it still does not completely eliminate creases. During the same period, iPhone 18 Pro/Pro Max, Apple Watch Series 12/Ultra 4, AirPods 5, OLED iPad mini, M6 version iMac, and MacBook Pro will also be launched. Plans for mid-2027 include touch-sensitive OLED MacBook Pro and AI-camera AirPods. The long-term vision includes AR smart eyes…
① This Thursday morning, Apple will hold its first autumn launch event after Tenius took over as CEO. It is expected to introduce the iPhone 18 Pro, Pro Max, and the first foldable phone. ② The US investment bank KeyBanc warns that this iPhone launch event could become a negative catalyst for the stock. Investors will focus on product pricing and how rising costs affect demand and profit margins.
On Thursday morning, Apple will hold its first autumn launch event after Tenius took over as CEO. It is expected to introduce the iPhone 18 Pro, Pro Max, and the first foldable phone. The US investment bank KeyBanc warns that this launch event could become a catalyst for dividend speculation, with investors focusing on product pricing and the impact of rising costs on demand and profit margins. KeyBanc expects Apple to launch three new iPhones (including Fold/Ultra foldables), two watches, and new AirPods, and will clarify the release date of iOS 27. The market is concerned whether Apple will raise prices comprehensively to counter high gross margin pressures or selectively increase prices slightly to create potential issues for future price hikes. KeyBanc maintains a low rating on Apple stock, with a target price of $250, while the stock closed at $319.97 last Friday. KeyBanc predicts that the total shipment of the iPhone 18 will be around 80 million units, lower than 91 million units last year, mainly due to the cancellation of basic models, but with price increases and…