On September 3, 2026, Anker announced before the IFA exhibition in Berlin that it would merge its five sub-brands (Anker, Anker SOLIX, eufy, eufyMake, soundcore) into a single brand called ‘Anker’. This integration was aimed at responding to the trends of AI and the Internet of Everything, reducing consumer recognition costs and providing a seamless smart experience. In the first half of 2026, Anker’s revenue in Europe reached 4.432 billion yuan, a year-on-year increase of 29.34%; research and development expenses increased significantly by 56.50% to 1.869 billion yuan. The company also launched the home AI data center MindBase, its own Thus integrated computing chip, and several new products, aiming to transform from a multi-category consumer electronics company into a global smart hardware technology company focused on end-side AI and personal/family scenarios.
On September 3, Anker announced before the IFA 2026 exhibition in Berlin that it would unify its five brands (Anker, Anker SOLIX, eufy, eufyMake, soundcore) into a single brand called “Anker”. This strategic upgrade aims to reduce consumer recognition costs and provide a seamless smart experience. Jia Jingdong, Anker’s innovation CMO, said that in the era of technological integration, the brand will uphold its commitment to “excellence in innovation”. Research and development investment increased by 56.50% to 1.869 billion yuan, and the first direct-operated store was opened in Germany. At the press conference, Anker launched the family AI data hub MindBase, the lawn mowing robot Anker eufy S2 Max, the solar product Solarbank Max AE111, new headphones equipped with the Thus chip, and OTC hearing aids, all aimed at redefining the smart experience in home and personal scenarios.