Xiaomi Auto has signed contracts with the first 8 leading dealers in Germany. Lu Weibing explains Xiaomi’s “first difficult, then easy” strategy for expanding overseas.
Xiaomi Auto has signed contracts with 8 leading dealers in Germany, officially launching its presence in the European market. Lu Weibing stated that the company will adopt a ‘first difficult, then easy’ strategy, prioritizing mature markets like Germany. This move is seen as an important step in Xiaomi Auto’s overseas expansion strategy.
Xiaomi Auto has signed contracts with the first 8 leading dealers in Germany. Lu Weibing explains Xiaomi’s “first difficult, then easy” strategy for expanding into overseas markets.