The user profile of `Yijing X9 pre-sale orders has been released: 92.33% are due to additional purchases, of which 33% come from BBA car owners and 25% from Huawei-related users

The Yijing X9 flagship SUV began pre-sales on August 18, with pre-sale prices ranging from 299,800 to 379,800 yuan. Zeng Qinglin, the brand’s general manager, revealed that 92.33% of pre-sale orders came from customers who purchased vehicles through trade-in or replacement programs. Of these, 33% were from BBA vehicle owners, and 25% from Huawei-related vehicle owners. In terms of age, over half of the customers were between 31 and 39 years old; regionally, users from first-tier and new first-tier cities accounted for over 75%. When making a car purchase decision, more than 66% of customers compared different models before choosing the X9 flagship and other high-end vehicles from new brands. 83% of them chose the mid-to-high configuration option. The new vehicle is expected to be launched in September, featuring HarmonySpace 6, dual 17.2-inch 3.4K butterfly-screen displays, and Huawei’s乾崑四 laser technology. It will be equipped with an 800V high-voltage platform, with a pure electric range of 465km and a total range exceeding 1500km.