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新
新浪科技
zh
2026-09-07 08:00
Tesla has introduced a cash incentive policy for car purchases, offering a direct reduction of 10,000 yuan on all models of the Model Y. From now until September 30, 2026, customers who place orders and pick up their cars will receive a 5,000-yuan cash discount on all models of the Model 3, and a 10,000-yuan cash discount on all models of the Model Y. In addition, consumers can enjoy a 5-year zero-interest loan, a limited-time paint selection option for 8,000 yuan, and one of three special charging benefits. Some Model 3 models also offer an insurance subsidy of 8,000 yuan. After the discounts, the price of the Model 3 starts at 222,500 yuan, the Model Y at 253,500 yuan, and the Model Y L at 329,000 yuan. Industry analysts believe that this move is intended to boost the delivery volume at the end of September, or to prepare for inventory clearance and sales in the Chinese mainland.
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In May 2024, Tesla announced price cuts on all its models, marking the first time in 19 months that it had adjusted its pricing strategy. The price cuts applied to key models such as the Model 3 and Model Y, aiming to compete in the market and boost sales. Despite previous cautious attitudes in the market, consumers responded positively after the price cuts, and order volumes increased significantly, indicating continued recognition of Tesla products.
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特斯拉中国宣布，即日起至 9 月 30 日，购买 Model 3 和 Model Y 现车并完成提车的用户可享受尾款直减优惠。Model 3 全系立减 5000 元，Model Y 全系立减 10000 元，叠加金融方案及选装福利后，起售价分别降至 22.25 万元和 25.35 万元。此举导致大量近期刚提车的车主“破防”，社交媒体出现“提车一天亏一万”的吐槽。部分车主指出，销售曾承诺价格稳定或短期内无优惠，但门店人员证实是 9 月 7 日才同步收到降价通知。目前，车主核心诉求包括要求退还价差、提供替代关怀方案或质疑销售误导。特斯拉官方回应称，已完成提车的订单无法追溯享受本次激励，暂无针对刚提车用户的补偿方案。
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新
新浪科技
zh
2026-09-08 08:00
On September 7, Tesla China suddenly announced a limited-time price reduction. Starting from that day until September 30, all Model 3 units ordered and delivered would see a discount of 5,000 yuan, while all Model Y units would enjoy a discount of 10,000 yuan. After adding other benefits, the starting prices of both models dropped to 222,500 yuan and 253,500 yuan respectively. This price reduction came without any prior notice; official customer service staff and store personnel said they only received the notification that day. The discount mainly applied to existing units. Each store in Beijing had a quota of about 60 units available for sale. After those were sold out, new orders would be placed under a queue system, and it was difficult to ensure that vehicles could be delivered by September 30. Owners who had received their vehicles just one or two days ago complained of being “cheated” due to missing the discount. Their dissatisfaction focused on several issues: the sales team failed to convey a signal of price stability, there were no short-term price guarantee terms in the purchase agreement, and there was no buffer protection for owners who had just received their vehicles. Owners demanded a refund for the price difference or alternative benefits such as charging credits or interior options. However, Tesla’s official response stated that the orders already placed could not be traced to enjoy this incentive, and so far, no special compensation plan has been offered to these disputed old owners.
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9 月 7 日，特斯拉中国宣布推出限时现车激励政策，Model 3 全系现金激励 5000 元、Model Y 全系 1 万元。近期已有十余个汽车品牌陆续推出限时购车权益，涵盖豪华、合资及新势力等品牌，促销手段包括现金激励、保险补贴、金融免息及置换加码等变相降价方式。本轮调价表现为存量车型拉低实际成本及新车“增配降价”，如理想汽车新一代 MEGA 起售价较上一代下调 5 万元。专家崔东树指出，车企集中促销旨在调节供需平衡、冲销量及清库存，属于短期脉冲式窗口冲刺，整体价格体系仍相对稳定。