Apple changes leadership, Nvidia comes to the forefront: Who will define the ultimate direction of edge AI
# Apple’s new leadership, Nvidia’s rise: Who will define the future of edge AI ## Key events In the early morning of September 5th, Beijing time, Apple CEO John Ternus took office. Apple is about to launch the largest device release campaign in its history. On the same day, Nvidia announced before IFA that the first Windows PCs equipped with the RTX Spark super chip would be available in October. Lenovo, ASUS, Dell, HP, Microsoft Surface, and MSI, six OEM manufacturers, all showcased their products. ## Background: The transfer of power in edge AI As edge AI moves the battleground from data centers to desks, the definition of consumer electronics business is shifting upward from the application layer to the upstream. Apple’s and Nvidia’s series of actions mark this power transition as intensifying. ## Key figures - **John Ternus**: Born in 1975, graduated with a degree in mechanical engineering from Penn in 1997, joined Apple in 2001, worked for 25 years, and has been in charge of hardware engineering since 2021. He is a pure product person, unlike Cook who deals with supply chains and operations...