EVENT DOSSIER
OpenAI announced that it will launch a free and Go subscription advertising program for ChatGPT in India. Previously, the company has revised its terms of service and plans to launch advertisements for 50 brands, working together with organizations such as WPP and Omnicom. OpenAI stated that it will introduce an advertising management tool next month, with a minimum daily budget of 725 rupees (approximately $7.60). This move aims to take advantage of the fact that over 100 million active users in India frequently use free or low-cost services, helping businesses promote their products at critical moments. Previously, OpenAI has implemented similar advertising programs in the United States and Europe, offering Go subscriptions costing less than $5 and limited-time free activities to build user bases.
OpenAI 宣布将在印度启动在 ChatGPT 免费和 Go 订阅层级展示广告。该公司此前已修改服务条款，并计划首批为 50 个品牌投放广告，同时与 WPP 和 Omnicom 等机构合作。OpenAI 表示将下月推出广告管理工具，要求每日最低预算为 725 卢比（7.60 美元）。此举旨在利用印度超过 1 亿周活跃用户中大量使用免费或低价层级的事实，帮助企业在决策关键节点推广业务。此前 OpenAI 已在美国及欧洲开展类似广告计划，并曾推出低于 5 美元的 Go 订阅方案及限时免费活动以培养用户基础。