On August 31, 2026, Apple CEO Tim Cook officially stepped down, with John Trunsk taking over as his successor. Trunsk had previously launched hardware products such as the ultra-thin iPhone Air, MacBook Neo, and AirPods with hearing health features. The handover ceremony was held in July during the Sun Valley Conference in Idaho. Before leaving, Cook emphasized that Apple would focus on its “product builder” strategy and continued to serve as executive chairman of the board, responsible for managing political affairs including relations with China. Trunsk’s appointment means Apple will continue to implement the strategies that brought huge profits under Cook’s leadership. Currently, the company’s annual profit exceeds $100 billion, with a market value of approximately $4.5 trillion. This year, iPhone revenue set new records thanks to the recovery in demand from China.
Tim Cook resigned on August 31, 2026, and John Tanas took over as CEO. Cook became the executive chairman of the board.
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2026-08-31
Tanas became Apple’s CEO, and Cook became chairman of the board.
Tim Cook officially resigned, and John Tanas took over. The handover ceremony was held during the Sun Valley Conference in Idaho. Cook emphasized that Apple would focus on its product builder strategy.
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2026-09-01
Tanas’s appointment as CEO attracted attention, and Apple’s market value exceeded $4.5 trillion.
John Tanas officially took over as CEO on Tuesday. Tanas has launched products such as the iPhone Air and MacBook Neo. Before his resignation, Cook emphasized Apple’s product builder strategy. Apple’s annual profit exceeded $100 billion.
John Ternus took over as Apple’s CEO on Tuesday, replacing Tim Cook, who had served in that position for 15 years. The transition ceremony took place during the Sun Valley Conference in Idaho in July.