菜鸟集团副总裁牛智敬：以“全球三日达”构建中国品牌出海物流新基建
On September 6, Niu Zhijing, vice president of Cainiao Group, announced the “Global Three-Day Delivery” logistics infrastructure plan at the 7th Shenzhen Bo Shang Private Entrepreneurs Ceremony. Niu Zhijing pointed out that the growth logic of cross-border e-commerce is shifting from traffic benefits to delivery experience and brand management. Compliance capabilities, local delivery, and brand strength have become key factors in entering international markets. Cainiao reshapes expectations for timeliness through “self-controlled network + full-link AI”, with approximately 170 charter flights and over 2,300 flight routes weekly to support the global network; on the technical side, AI is used for aircraft allocation, image analysis, route routing, and real-time alerts, integrating delivery times into product details pages. Additionally, Cainiao applies AI to global customer service, package compliance, and logistics security, improving the resolution of multilingual customer inquiries to 70%, the proportion of automatic image analysis to over 70%, and the discovery rate of high-risk incidents to over 50%. Niu Zhijing emphasized that Chinese brands entering international markets need to rely on stable delivery, global compliance, and intelligent management capabilities to build trust.