“The second half of mobile photography is about creating outstanding works.”

In 2026, vivo will rename its annual imaging conference to “Creators Festival”, aiming to break away from the traditional approach of focusing on technical parameters and focus on the expressive needs of ordinary people behind the cameras. The vivo X500 series uses “direct cinematic feel” technology to shorten the distance between raw materials and finished works, utilizing local computing power to instantly identify scenes, recommend tones, and stabilize brightness and darkness. At the same time, it retains Log, 10-bit 4:2:2 encoding, and professional live streaming workflows to ensure creators’ freedom of expression. This series seeks to break the “impossible triangle” where mobile imaging quality, professional capabilities, and portability cannot coexist. Through the cases of creators such as Sam Kolder,椰子, Ruoyu, and Kong Ruochen, vivo phones help users grow from life photographers to documentary directors or short-film creators. The upgraded imaging strategy provides full-chain support for schools, programs, and FIRST competitions, aiming to bring works out of personal albums into the public eye and reshape the public’s perception of vivo’s imaging capabilities.