It is reported online that Audi China has established a divisional management plan between the northern and southern regions. In principle, FAW-Audi will take over the rights and after-sales services of the existing users of SAIC-Audi’s “Four Rings” brand models. Audi China has stated that they do not have any additional information to disclose at this time. Sources familiar with the matter say that SAIC-Audi will fully commit to its transition to electric vehicles, with the goal of making AUDI a “BYD-like luxury brand.” Since SAIC and Audi signed a contract in 2016, the two parties have gone through several negotiations. In 2021, when the first “Four Rings” model, the A7L, was launched, a agency-based model system was adopted. In April 2024, Audi and SAIC signed a strategic cooperation agreement, and in November of the same year, they launched the new electric vehicle brand AUDI. The first model, the Audi E5 Sportback, was released in September 2025, followed by the E7X SUV. Currently, FAW-Audi’s sales have dropped from over 720,000 units in 2020 to less than 600,000 units in 2025. SAIC-Audi’s annual sales are approximately 40,000 to 50,000 units, indicating a significant difference in scale between the two brands.
It is rumored that Audi China has established a divisional management plan between the north and south regions. In principle, FAW-Audi will take over the rights and after-sales services of SAIC-Audi’s “Four Rings” brand models. Audi China has stated that it does not have any further information to disclose at this time. Sources familiar with the matter reveal that SAIC-Audi will fully commit to its transition to electric vehicles, with the goal of making AUDI a “BYD-like luxury brand.” Since SAIC and Audi signed a contract in 2016, both parties have engaged in several negotiations. In 2021, the first “Four Rings” model, the A7L, was launched, initially using an agency model. In April 2024, Audi and SAIC signed a strategic cooperation agreement, and in November of the same year, they launched the new electric vehicle brand AUDI. The first model, the Audi E5 Sportback, was released in September 2025, followed by the E7X SUV. Currently, FAW-Audi’s sales have dropped from over 720,000 units in 2020 to less than 600,000 units in 2025. SAIC-Audi’s annual sales are around 40,000 to 50,000 units, showing a significant difference in volume between the two. To cope with competition, it is rumored that as of July this year, SAIC-Audi…