Reddit begins testing a new audio and video experience, similar to popular TikTok videos | TechCrunch · AuraTracer

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On August 17, 2026, Reddit announced the launch of a new audio and video experience feature. This feature aims to mimic the currently popular TikTok video format, allowing users to watch and interact with short video content on the platform. This test is a new initiative launched by Reddit to enrich community interactions.

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T TechCrunch 归档 8月 p09 en 2026-08-17 08:00

Reddit begins testing a new audio and video experience, similar to popular TikTok videos | TechCrunch

Reddit 于周一开始测试类似 TikTok 的新音视频体验，旨在将热门帖子转化为背景音频或视频。该公司在第二季度财报电话会议上宣布该计划，CEO Steve Huffman 指出其他平台已存在此类通过文本转语音或创作者朗读呈现 Reddit 内容的形式。此次测试初期仅针对选定社区的英文帖子，用户可选择“阅读”或“播放”模式，且原始文本帖及评论仍可正常查看和互动。测试将先通过网页进行，随后于周二扩展至 iOS 和 Android 应用，旨在评估该格式的用户接受度并探索其规模化潜力。