Midea made its appearance at IFA 2026, unveiling SMART MASTER and new AI home solutions. · AuraTracer

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On September 7, 2026, Midea Group made its appearance at the International Electronic Consumer Products Exhibition (IFA 2026) in Berlin, Germany. At the event, Midea unveiled its latest smart home solutions, with the SMART MASTER series being a key product. This solution aims to reshape the home experience through artificial intelligence technology, offering new choices for intelligent life management.

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Key entitiesKEY ENTITIES

Barcelona Football ClubMeiDiSMART MASTERSimply ideal

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MeiDi1
SMART MASTER1
Simply ideal1
Barcelona Football Club1

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D DoNews·快讯 zh 2026-09-07 08:00

Midea made its appearance at IFA 2026, unveiling SMART MASTER and new AI home solutions

On September 7, Midea unveiled its “Simply ideal” brand concept and the new SMART MASTER intelligent body solution at the IFA 2026 exhibition in Berlin, Germany. The company introduced the AI intelligent body “Smart Master” that enables natural interaction between people and home appliances, as well as Midea robots designed for various services such as cooking and cleaning. A new AI ECO smart energy-saving solution was also launched, which supports users’ habit learning and dynamic adjustment of energy consumption, and it provides an AI voice-controlled air conditioning function. Additionally, Midea announced a five-year global partnership with Barcelona Football Club.