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In the second quarter of 2026, global smartphone production reached 275 million units, a 8% decline from previous years, which was better than market expectations. IC Insights raised its annual production forecast to 1.07 billion units, with the year-over-year decline narrowing from 16% to 14%. Samsung ranked first globally with 62 million units produced, a year-on-year increase of about 7%, mainly due to the later release time of new flagship models and the increased proportion of mid-range ODM production; Apple came in second with 52 million units, a year-on-year increase of about 14%, attributed to the pricing strategy of the iPhone 17 series. OPPO, Xiaomi, and vivo produced approximately 30 million units, 29 million units, and 21 million units respectively, ranking third to fifth. These three manufacturers focused on maintaining their basic market share and prioritizing stable profits.
集邦咨询报告称，2026 年第二季度全球智能手机产量达 2.75 亿台，同比下降 8%，优于市场预期。受消费者提前购机及厂商生产计划回补影响，该机构上调全年产量预测至 10.7 亿台，同比降幅由 16% 缩小至 14%。三星以 6,200 万台产量位居全球第一，同比增长约 7%，得益于旗舰新机发布时间较晚及中低端 ODM 生产比重提升；苹果以 5,200 万台排名第二，同比增长约 14%，增长归因于 iPhone 17 系列定价策略。OPPO、小米和 vivo 分别生产约 3,000 万台、2,900 万台和 2,100 万台，位列第三至第五，三家厂商以维持基本市场份额、优先稳定获利为主要策略。