The XR market has been shrinking for four consecutive years: global shipments dropped by 38.7% in the first half of 2026, and Meta Quest’s share was halved.
2026-09-07 18:40Products & Apps🔥 42.2 heat score
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According to Omdia data, the global shipment volume of XR headsets was 1.9 million units in the first half of 2026, a decrease of 38.7% year-over-year. The XR market has been declining for the fourth consecutive year. The share of XR glasses increased to 25.8%; although market acceptance has improved, this growth is insufficient to offset the significant decline in headset shipments. Demand for the Meta Quest series has weakened, with its market share dropping from 71.3% in the first half of 2025 to 48.2%. In terms of regional distribution, North America remains the top region globally (with a share of 43.9%), followed by Western Europe (23.8%); the share of the Greater China region increased to 16.3%, making it the third-largest market in the world after Asia-Pacific.
According to Omdia data, the global shipment volume of XR head-mounted devices was 1.9 million units in the first half of 2026, a decrease of 38.7% year-over-year. The share of XR glasses increased to 25.8%, and although market acceptance has improved, the growth is insufficient to offset the significant decline in head-mounted devices; the XR market has been shrinking for the fourth consecutive year. Demand for the Meta Quest series has weakened, with its market share falling from 71.3% in the first half of 2025 to 48.2%. In terms of regions, North America remains the top contributor globally (with a share of 43.9%), followed by Western Europe (23.8%); the share of the Greater China region increased to 16.3%, making it the third-largest market in the world after Asia-Pacific.