“The Western gaming industry is struggling, while China generates 347.6 billion yuan in revenue annually! It’s comparable to the UK’s performance.”
2026-09-07 08:00Products & Apps🔥 42.2 heat score
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SummaryAI generated
According to a report released by market research firm Niko Partners, the size of China’s gaming market in 2025 was approximately 51.8 billion US dollars (about 347.6 billion yuan), more than five times that of the UK market. The market is expected to grow by 4% to 53.9 billion US dollars in 2026 and reach 59.8 billion US dollars by 2030. The growth of the market is mainly due to new games and long-term operating products performing better than expected, such as the game “Yanyun Sixteen Sounds,” which saw over 2 million players worldwide on its release day. Additionally, 46.5% of Chinese gamers participate in esports, and 80% have played small games that do not require downloading. The integration of generative AI into development is seen as an important factor affecting the future, with 39% of players interested in this technology, and 60% of studios already using it in their development. Furthermore, the growth of niche categories, non-app-based revenue generation, and a more favorable regulatory environment have also contributed to market development. More than 60 Chinese manufacturers’ products were exhibited at the Cologne Game Show, and since the release of “Black Myth: Wukong,” attention to China’s gaming industry has continued to increase.
The market research firm Niko Partners reported that China’s gaming market revenue will reach approximately 51.8 billion US dollars (about 347.6 billion yuan) in 2025, more than five times the size of the UK market. The report predicts that the market will grow by 4% to 53.9 billion US dollars in 2026 and reach 59.8 billion US dollars by 2030. Growth is driven by outstanding performance of new games and long-term operating products, such as the fact that the number of players worldwide exceeded 2 million on the day of the release of “Yanyun Sixteen Sounds”; meanwhile, 46.5% of Chinese players engage in e-sports, and 80% have played download-free mini-games. The integration of generative AI into development is seen as a key factor affecting the future, with 39% of players interested in it, and 60% of studios already using this technology in their development. Additionally, growth in niche categories, non-app-based revenue generation, and a more favorable regulatory environment also contribute to market growth. At the Cologne Game Show, over 60 Chinese manufacturers’ works were exhibited, and since the release of “Black Myth: Wukong,” attention to China’s gaming industry has continued to increase.