“Samsung has entered the humanoid robot market. It is said that it will debut its self-developed prototype in January 2027.”

Samsung Electronics plans to unveil its self-developed humanoid robot prototype at the CES Global Consumer Electronics Show in Las Vegas, USA, in January 2027. This project is reported directly to co-CEO Roh Tae-moon by the Robotics (RX) business unit, and both hardware and AI software aspects are rarely managed by the same executive, aiming to integrate the “brain” and “body” from the early stages of development to accelerate progress. Samsung has filed several patents in areas such as hip joint design, new-generation hands, and AI-based motion control. In addition to self-development, Samsung also collaborates with its subsidiary Rainbow Robotics, which focuses on improving two-arm industrial robots and plans to showcase them at the Robot World 2026 exhibition in November this year. The industry believes that advancements in artificial intelligence technology will lead to an earlier commercialization of humanoid robots, and Samsung’s move aims to enter the global market by presenting a blueprint for general-purpose humanoid robots.