Premier League club Chelsea signed an agreement with stablecoin issuer Circle in late August, agreeing to display the USDC brand on players’ jerseys during the 2026-27 season. Previously, the UK Financial Conduct Authority (FCA) had warned Premier League clubs just three months ago that such displays could violate digital currency regulations. This arrangement has raised concerns among Hong Kong fans and retailers about whether wearing or selling jerseys with this brand on them constitutes illegal promotion in violation of regulations.
Premier League club Chelsea has reached a jersey naming agreement with stablecoin issuer Circle, which will print the USDC brand on the front of players’ jerseys during the 2026-27 season. The agreement was signed in late August, just three months after the UK Financial Conduct Authority (FCA) warned Premier League clubs. This arrangement has raised concerns among Hong Kong fans and retailers, as they worry that wearing or selling jerseys with this brand on them may constitute illegal promotion in violation of digital currency regulations.