On September 6, 2026, Phil Schiller, former head of Apple’s App Store department, announced his resignation. His departure was mainly due to his reservations about the plan to increase regular revenue from the App Store proposed by current CEO John Ternus; Schiller believed that this new goal might pose potential risks. This change marked a significant adjustment in the App Store management team, reflecting internal differences in strategic approaches within the company. Currently, John Ternus continues to work towards driving business growth, but Schiller’s resignation has drawn attention to the feasibility of his future plans.
Phil Schiller, former senior executive at the App Store, has resigned from this department. His departure is mainly due to concerns about the current CEO, John Ternus,’s plan to increase regular revenue for the App Store. Schiller expressed reservations about the new goals proposed by Ternus, believing that they might pose potential risks. This change marks an important adjustment in the App Store management team, reflecting internal strategic differences. Currently, Ternus continues to focus on driving business growth, but Schiller’s resignation has drawn attention to the feasibility of his future plans.