HTC Huang Zhaoying: It’s difficult to find new innovations in mobile phone development today; currently, resources are shifting towards AI glasses
On September 3, HTC announced the launch of a new round-frame version of its AI smart glasses, VIVE Eagle, and an upgrade to software features. These products will be available in European, North American, and Australian markets. Huang Zhaoying, senior vice president of HTC, said that with the development of smartphones, it is difficult to find new innovations. The existing U24 Pro is expected to enter its end-of-life phase by the end of this year, and the mobile phone business will be temporarily placed second in importance. However, Huang Zhaoying did not completely rule out the possibility of reviving the mobile phone business; if new breakthrough technologies emerge in the future, HTC may reconsider its strategy. For now, resources have clearly shifted towards AI glasses. IT Home noted that since the launch of VIVE Eagle in 2025, HTC’s revenue from this category has surpassed that of smartphones. Before the mobile phone business, which had once established the brand’s reputation, officially ceased operations, HTC’s internal strategy had already fully shifted towards AI.