Against the backdrop of information overload and trust crisis caused by the proliferation of AIGC content, the person in charge of REDnote platform discussed with brand owners ways to rebuild user trust. Both parties agreed that while AI can efficiently process large amounts of data and provide marketing recommendations, it only serves as a preliminary screening tool for consumption decisions; final verification still relies on genuine UGC reviews and users’ understanding of emotions and situations. Regarding the risk of AI-generated fraud, REDnote clearly opposes using AI to masquerade real experiences, insists on labeling AI-generated content to maintain community trust, and emphasizes that AI should be regarded as an auxiliary tool rather than a substitute for real feelings.
In the era of AI, Xu Qing, the person in charge of product development for REDnote, and Bao Ba Bai, COO of Yuepu Group, discussed how brands can rebuild user trust. Facing the information overload and trust crisis caused by the proliferation of AIGC content, both parties agreed that reaching out to users is easy, but understanding their emotions, scenarios, and decision-making factors to win their hearts is more difficult. AI primarily serves as a preliminary screening tool in consumer decision-making, while REDnote’s UGC real reviews are still used for final verification. The platform’s “Lingxi AI” processes massive amounts of data through natural language processing, transforming insights into marketing recommendations to help brands discover new content directions and target specific audiences, reducing the barriers to data analysis and freeing up human resources. Regarding the issue of AIGC proliferation, REDnote clearly opposes using AI to fabricate or disguise real experiences, insisting on labeling AI-generated content to maintain community trust, emphasizing that AI is merely a supplementary tool rather than a substitute for genuine feelings.