Simulation: the new Scaling Law — Joon Sung Park, Simile AI
2026-08-22 07:37Models🔥 28.9 heat score
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On August 21, 2026, Joon Sung Park, a researcher at Simile AI, proposed a simulation framework called “New Scaling Law” in his latest study. This study aims to redefine the scaling relationship between artificial intelligence model performance and computational resources, challenging the traditional theoretical assumptions that have long dominated this field.
Simile AI has completed a $2 billion Series B financing led by GreenOaks and Index Ventures. Its founder and CEO, Joon Sung Park, is working on building digital twins that can simulate human behavior. The project uses long interviews, transaction data, and randomized controlled trials to train basic models, aiming to provide Fortune 100 companies like CVS with more accurate predictions than traditional focus groups, achieving an accuracy rate of 85% to 99% in simulations. Simile trains and builds a global simulation world containing 8 billion people through causal mechanisms, attempting to test products before policy implementation, address complex issues such as climate change and democratic stability, and explore the economic feasibility of replacing expensive human research panels with synthetic populations.