OpenAI CFO Sarah Friar says ChatGPT's ads should be like 'if Google and Meta had a baby'

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On September 8, 2026, Business Insider reported that Sarah Friar, Chief Financial Officer of OpenAI, said that the advertising model for ChatGPT should draw on the successful experiences of Google and Meta. She believed that the combined advertising format created by these two companies would be an ideal reference.

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ChatGPTGoogleMetaOpenAISarah Friar

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OpenAI1
Sarah Friar1
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B Business Insider·科技 en 2026-09-08 08:00

OpenAI 首席财务官莎拉·弗里尔表示，ChatGPT 的广告模式应如“谷歌与脸书结合”，旨在打造高意图搜索与社交语境结合的 potent 广告平台。周二在旧金山高盛 Communacopia+ 技术会议上，弗里尔透露 ChatGPT 上线广告仅七个月即产生可观收入，若按全年推算可达 10 亿美元。她认为该模式结合了谷歌的搜索意图与脸书的用户上下文，并计划推出比当前免费或 Go 订阅层级更复杂、更具针对性的 AI 原生广告格式。这一策略标志着 OpenAI 自 2024 年 CEO 山姆·阿尔特曼视“结合广告与 AI"令人不安后的重大战略转变，也与竞争对手 Anthropic 避开该方向形成对比。