①From mobile phones and home appliances to smart homes and robots, Chinese companies could be seen in almost every exhibition area of IFA. This year, robots even took on an unprecedented role at IFA. ②As robots move towards Europe, the people behind them are also gradually learning how to navigate this path. Whether the European market will truly open up to these robots is still uncertain at present.

The 102nd Berlin International Consumer Electronics Show (IFA) took place on August 20. Chinese companies represented 932 exhibitors, accounting for approximately 49% of the total, a 35% increase from the previous year. The area dedicated to humanoid robots was particularly large; leading companies such as Yuzhu, Zhiyuan, and Galaxy General had significantly larger booths than European startups, attracting many visitors through interactive demonstrations. Xiaomi participated in the show for the first time, showcasing its full ecosystem of products for people, cars, and homes, with plans to start commercial sales in Europe by 2027. Companies like Stone and Cobots focused on scenarios suitable for European outdoor environments, such as lawn mowing and cleaning. With increasing restrictions in the US market, Europe is seen as a new overseas market for Chinese companies. Exhibitors are actively seeking channels and preparing for certification and after-sales service. Although some foreign visitors showed interest in the functions of Chinese robots, there is still no conclusion on the ultimate extent of their commercial application.