It is reported that the division plan for Audi China has been basically finalized: SAIC-AGM will keep only “AUDI”, while the “Sihuan” brand will be completely integrated into NACHIANG-AGM.
2026-09-07 19:25Products & Apps🔥 42.2 heat score
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The division plan for Audi China has been basically finalized. SAIC Group and FAW Group will operate different brand lines respectively. SAIC Audi will retain only the AUDI brand, focusing on intelligent connected electric vehicle business and will no longer use the “Four Rings” logo; while the globally unified fuel and electric vehicle product line of Audi (i.e., the Four Rings brand) will be fully under the operation of FAW Audi. Previously, both parties signed a strategic cooperation agreement and jointly established the Audi Technology Innovation Center (AITC), which has capabilities in complete vehicle development and end-to-end capabilities. It is planned to jointly develop four new AUDI models based on the Audi ADP 2.0 intelligent digital platform, with the first model expected to be launched in 2028.
The division plan for Audi China has been largely finalized: SAIC-AGM will only retain the AUDI brand and its four-ring logo, while the four-ring brand will be fully integrated into SAIC-AGM. AUDI is a smart-connected electric vehicle series designed specifically for the Chinese market, without the four-ring logo; the four-ring brand includes Audi’s global unified fuel and electric vehicle lines. Previously, Audi and SAIC Group signed a strategic cooperation agreement on April 17, and on September 3, they jointly established the AUDI Innovation Technology Center (AITC) in Shanghai. This center possesses full-end development capabilities for vehicles. Both parties will jointly develop four new AUDI models based on the Audi ADP 2.0 smart digital platform, with the first model scheduled to be released in 2028.