Luckin joined hands with China-Brazil-BRICS theme pavilion at the Investment and Cooperation Conference to interpret new practices of BRICS cooperation through coffee

On September 8, 2026, Luckin Coffee jointly established the “Luckin China-Brazil BRICS Theme Pavilion” at the 26th China International Investment and Trade Fair in Xiamen, in collaboration with the Brazilian Export Investment Promotion Agency. This pavilion focuses on the cooperation in the coffee industry between China and Brazil and the two-way cultural exchange, showcasing the economic and trade achievements of both sides, as well as Luckin’s digital operations and global supply chain capabilities. Previously, in November 2024, Luckin signed a memorandum for purchasing coffee beans worth tens of billions of yuan, and through its over 36,000 stores, it has promoted Brazilian coffee culture abroad. During the exhibition, Jiang Qingsheng, deputy director of the BRICS New Industrial Revolution Partnership Innovation Center, Victor, chief representative of the Brazilian Export Investment Promotion Agency in the Asia-Pacific region, and Li Hui, chairman of Luckin, attended the opening ceremony. Luckin stated that it will use the “China-Brazil Cultural Year” to deepen cultural exchanges, using coffee as a medium to inject private economic and trade efforts into the construction of a common destiny for China and Brazil.