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Amazon announced a significant increase in hardware product prices, with the increase reaching 60%. This price hike is mainly due to the global shortage of memory chips.
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亚马逊大幅上调硬件价格,部分产品涨幅达 60%。此次涨价波及 Fire TV、Echo、Kindle 及 Eero 等产品,其中售价最低的智能音箱 Echo Dot 价格从 49.99 美元飙升至 79.99 美元。亚马逊表示,因全球内存和存储组件成本显著上涨,且此前已尽力消化这些增加的成本,故近期调整了全线产品价格。公司承诺未来一年仍会提供偶尔促销活动。这一举措反映了由 AI 热潮引发的“内存大灾难”导致的全球短缺正在推高各类设备生产成本,迫使企业将成本转嫁给消费者。预计该短缺将持续至 2027 年,价格可能在 2028 年达到顶峰并趋于稳定。