“Global smartwatch sales in Q2 fell by 4% for the first time, with Huawei’s share reaching an impressive 22%”
2026-09-07 19:49Products & Apps🔥 47.3 heat score
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According to Counterpoint Research, global smartwatch shipments declined by 4% in the second quarter of 2026, marking the first decline in a year. Huawei achieved a record high share of 22% in shipments and remained number one, with approximately 80% of global shipments coming from its Chinese market. Among Apple’s top five brands, Apple Watch Series 11 and Watch SE 3 combined accounted for over 80% of global shipments. China’s share of smartwatch shipments reached a new high at 38%, a 7% increase year-over-year. Domestic brands Huawei and Xiaotiande were popular, and consumer electronics subsidies helped boost sales. Although Counterpoint predicts that overall shipments will only increase by 1% in 2026, advancements in technologies such as edge AI, blood pressure monitoring, and non-invasive blood glucose monitoring will drive renewed demand. It is expected that the market’s compound annual growth rate will be 3% by 2030.
According to Counterpoint Research, global smartwatch shipments decreased by 4% in the second quarter of 2026, marking the first decline in a year. Huawei accounted for a record 22% of shipments, with China contributing nearly 80% of total shipments. Apple had the fastest growth among the top five brands, with the Apple Watch Series 11 and Watch SE 3 accounting for over 80% of its global shipments. China’s share of smartwatch shipments reached a new high at 38%, a 7% increase year-over-year. Domestic brands like Huawei and Little Genius were popular, and consumer electronics subsidies helped boost sales. Counterpoint predicts that global smartwatch shipments will only grow by 1% in 2026, but advancements in edge AI, blood pressure monitoring, and non-invasive blood glucose monitoring will drive device renewal. It is expected that the market’s compound annual growth rate will reach 3% by 2030.
According to Counterpoint Research, global smartwatch shipments decreased by 4% in the second quarter of 2026, marking the first decline in a year. Huawei accounted for a record 22% of global shipments, with the Chinese market contributing nearly 80% of those shipments. Apple had the fastest growth among the top five brands, with the Apple Watch Series 11 and Watch SE 3 together accounting for over 80% of its global shipments. China’s share of smartwatch shipments reached a record high of 38%, a 7% increase year-over-year. Domestic brands like Huawei and Little Genius were popular, and consumer electronics subsidies helped boost sales. Counterpoint predicts that annual shipments will only grow by 1% in 2026, but advancements in edge AI, blood pressure monitoring, and non-invasive blood glucose monitoring will drive renewed demand, with a projected compound annual growth rate of 3% for the market by 2030.