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As of August 18, 2026, artificial intelligence company Perplexity has attracted millions of new users thanks to its free service plan in the Indian market. According to TechCrunch, this free strategy significantly increased its usage rate in India, resulting in a substantial increase in the user base. Currently, Perplexity is using this low-cost approach to solidify its market share in the Indian AI sector and continue to attract new users to use its core features.
Perplexity 与印度电信巨头 Airtel 合作推出的免费 AI Pro 服务使该国月活跃用户峰值达 2200 万。2025 年 7 月，Perplexity 向 Airtel 3.6 亿客户提供为期一年的免费订阅，该活动导致当月下载量激增 625% 至 590 万次，七个月内累计下载量达 5600 万次。随着 1 月 16 日新优惠结束且部分用户免费期届满，下载量在 2 月至 7 月期间暴跌超过 90%，但月活跃用户仍保持在 1400 万，是 2025 年上半年平均水平的五倍以上。印度作为全球第二大智能手机市场和拥有超 10 亿互联网用户的国家，长期以来是 AI 公司测试通过补贴获取规模并转化为付费收入的试验场。