New reality for China’s entertainment sector as AI drama goes prime time

SummaryAI generated

China’s entertainment industry is entering a new stage, with AI-produced dramas officially making their way into prime time. According to the report, as AI technology becomes more mature, China’s film and television industry is exploring new creative directions. AI-produced dramas are gaining attention from audiences, marking a new breakthrough in the industry’s integration of technology and content innovation.

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Key entitiesKEY ENTITIES

Hunan Satellite Television

SignalsSIGNALS

Keyword heat

Hunan Satellite Television1

All reports (1)SOURCES

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S SCMP Tech en 2026-09-05 15:00

“AI-generated video dramas have become an almost unavoidable phenomenon on Chinese social media. This week, this format officially entered prime time. A series of adaptations of the classic Chinese novel “Journey to the West,” entirely created by AI, were launched on Hunan TV, a major state-owned media station. Previously, such content was characterized as low-quality “junk” works, represented by humanized cats and fruits in dating shows, but now it has evolved into high-quality productions that are so realistic as to be indistinguishable from real-life performances.