On September 2, 2026, the US court ruled in a antitrust lawsuit, confirming that Google did not need to split its advertising technology business into separate entities for sale. Previously, the government had requested Google to divest some assets, but the court ultimately rejected this request, allowing Google to retain its advertising division, which was seen as a major victory for it in the related litigation. Nevertheless, the judge also ruled that Google must modify its business model to ensure a fair competitive environment and facilitate the development of competitors.
The U.S. court ruled that Google does not need to split its advertising technology business. The government had requested the court to force Google to sell some of its business assets, but the court ultimately rejected this request, confirming that Google can retain its advertising division. This decision means that Google has achieved a significant victory in the antitrust lawsuit, avoiding the fate of having its advertising business split off to competitors.
Google’s advertising business was not split, but on Wednesday, a judge ruled that the company must adjust its operations to benefit competitors. Previously, there were lawsuits attempting to split Google’s advertising business into separate entities, but the court ultimately rejected these requests. Nevertheless, the judge stated that Google must change its business model to ensure fair competition.