The nation’s first MR digital light and shadow show themed on the Yangtze River civilization, “Jiangcheng万象”, premiered
2026-09-07 08:00Products & Apps🔥 40.2 heat score
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The country’s first MR digital light show themed on the Yangtze River civilization, “Jiangcheng万象”, premiered on the “Yangtze Glory” cruise ship in Wuhan on the evening of September 6. This project was jointly produced by China Youth Travel Service Hubei International Travel Agency, Hubei Huazhong Cultural Property Exchange, and Hubei University. It uses spatial computing and MR technology to overlay digital content onto the real river scenery and night sky, creating an immersive night tour experience. The performance consists of seven scenes, with the digital IP “Jiang Xiaotun” serving as the narrative link. The project is scheduled to be officially opened and put into trial operation on September 8, with special discounts available. In the future, efforts will be made to explore a combination of cruise ship sightseeing, immersive theaters, and MR content, expanding opportunities for family visits, educational research, and cultural creativity applications, with the goal of establishing a sustainable digital cultural tourism brand for the Yangtze River civilization.
Cheng TaoHubei Huazhong Cultural Property ExchangeHubei University Cultural Technology Integration and Innovation Research CenterLuo YiYu Ri JiZhongqing Travel Hubei International Travel Agency
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Zhongqing Travel Hubei International Travel Agency1
Hubei Huazhong Cultural Property Exchange1
Hubei University Cultural Technology Integration and Innovation Research Center1
The country’s first MR digital light show themed on the Yangtze River civilization, “Jiangcheng万象”, premiered on the cruise ship “Yangtze Glory” in Wuhan on the evening of September 6. It is scheduled to be officially opened on August. This project was jointly produced by China Youth Travel Service Hubei International Travel Agency, Hubei Huazhong Cultural Property Exchange, and Hubei University. Using technologies such as spatial computing and MR, it digitallyizes cultural content and overlays it onto the real river scenery and night sky, creating an immersive night experience that combines reality and virtuality. The performance is divided into seven scenes, with the digital IP “Jiang Xiaotun” linking the emotional threads, aiming to make the real Yangtze River the scene of the narrative. The project will start trial operations on September 8 and offer discounts. In the future, it will explore a combination of cruise sightseeing, immersive theaters, and MR content to expand applications for families, research trips, and cultural creativity, creating a sustainable digital cultural tourism brand for the Yangtze River civilization.